There are many different techniques and strategies used for Internet marketing. Some are free, some inexpensive, and some can be a bit costly. At the same time, some are labor-intensive and some more passive. However no matter which way(s) you decide to go with your company, you should remember that the primary Internet marketing strategies involve using search engine marketing in some shape, way or form.
You could really say that Search Engines are the ‘gods’ of the Internet. They used to just ‘direct traffic’ – and they still do. However now we know they have so much more power – sometimes for better, sometimes not. In any case it is a very good idea to learn what they ‘like’ and what they ‘don’t like’. You have a great advantage if you have them on your side, and the opposite is also true.
Starting from the time when you are ready to develop your ideas for an online business, the search engines can be very instrumental in helping you find what you need to know. They will show you which way to go and how to go there if you just ask. Obviously they appear to have an unlimited supply of information that can help you all along the way. ‘There is nothing constant except change’, so even after your business is up and running you will still need to consult the search engines periodically to stay on top of ‘what’s hot and what’s not’.
To give you an example of how really dynamic the search engines can be, if you just give then a few key words about your idea, they will send you back an expansion of those ideas, add more ideas, and provide examples and statistics. While even with information things are pretty much ‘trial and error’ on any given day, it is important to do a little research before you invest your time and money.
Search engine marketing can be done for free with a lot of research and ongoing work. However although this may not sound like fun, you will build a solid foundation for your domain if you get this going. It starts with really basic things like doing a little keyword research and over time building a list of relevant keywords. Then you would refer to that list when you are writing content for your blog, or creating an advertisement. You can do this work yourself or pay for ghostwriting or copy writing services using the search engine principles.
This is not difficult although there are more sophisticated issues that are related to this and you may or may not wish to take it that far. This is something that is pretty huge so it would be very much acceptable to start small and incorporate search engine marketing into your other strategies. As you proceed to develop your business, you could add more.
In any case if you don’t have time to do search engine research on an ongoing basis, and you have money, you could pay for various services to be done for you. With that said there is not a lot to be said for ‘submitting your links’ which seems almost useless, and in fact you have to be very careful you don’t sign up with a service that will over-do that concept and get you penalized for link spamming. Don’t get ‘sandboxed’ or be seduced by those big numbers when it comes to this. Search engines always want quality rather than quantity whether you are talking links or content.