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Archive | December, 2017

If You Can Afford it, Paying For Traffic Is Smart

Although there are many success stories about businesses on the internet, unfortunately there are many more businesses that don’t make it. The ‘word’ is that this is only due to the fact that the majority quit without ever really giving it a chance.

drive traffic!

It does take good business skills and most of all common sense to succeed in business. Most critical however is motivation to succeed, determination and a willingness to work hard. These are not just words used like new year’s resolutions made at the height of excitement and forgotten the next day. It has to be real. So before you waste any time you might want to honestly ask yourself if you have these skills in particular.

A little money to operate with never hurt and honestly it is harder to do anything with none but that is not to say it can’t be done if you are really serious. This is where you may have to work even harder and wait longer to see results but again, if that is the only option you can do it if you really want to. Your main focus would be in getting traffic to your website or getting your promotional materials in front of as many people as you can. Every business needs customers to sell products to. On the internet traffic is critical and may generate direct sales or at least lead capture.

Just like a shopping mall, many people walk around ‘window shopping’ and don’t actually buy anything. That’s ok. They may come back later to do so, and at the very least they are learning more about the products that may make them feel more comfortable making a purchase in the future. If you have a mechanism to capture the lead, they might leave you their email address so you can follow-up with them.

However, the point here is that you have to get as much traffic as you can on a regular basis – aggressively – because the greater of number that do come to browse, the greater number of people that will buy your products. It is a simple and known fact. It may be akin to ‘finding a needle in a haystack’ and the fact not everybody buys is exactly why you have to always maintain a very high volume of advertising and other methods to get a steady stream of interested or ‘targeted’ traffic.

Many large and some small companies pay others to bring them traffic. They understand that sometimes you have to spend money to make money. Effective advertising is the key. While there are many ways particularly online that you can get advertising for free, they may not generate the same high volume or produce results at the same rate of speed as paid techniques.

Again – don’t give up or feel discouraged if you can’t afford to pay for your traffic – it does not mean you can’t start a business online. In the spectrum of possibilities, there are free and paid strategies – and in the middle there are inexpensive things you can do if you have a little money. If you really want a business then you should be able to save a few dollars wherever you can to generate some money to use to develop your business. That is all part of the determination.

Successful Internet Marketing Strategies

Basic Internet marketing strategy should always revolve around providing valuable content. As they say, “Content is King”. Things change in search engine land quite regularly. However this concept is the one thing that has remained consistent over the years. If you want the search engines to help your business by sending traffic, then you should always have good, fresh content on your site.

content is king!

As you progress in your abilities, you may want to also consider building back links to your website by posting content on other sites and including a hyperlink reference to your website URL. People can either click it to go there, or the search engines will just add it to their index. Either way it could help you get targeted traffic and sales.

There are many techniques included in what would be called Internet marketing strategy. Always remember, though that it the search engines that run the Internet and as such you want to stay on their best side, particularly if you want free, organic traffic. Even if you have the money for PPC (pay per click) advertising, it is still about the presence of keywords relevant to your business in the content of your ads. This may provide an opportunity to attract traffic that is targeted to your business.

By any means however, creating and publishing ads is not all there is to creating valuable content. You will also want to make good use of blogging and article marketing. You want to be considered an expert in your field by the fact that you are willing to share valuable information that is of interest to others. You will ideally create discreet advertising in that context. Hopefully, you will draw people to you and then to build trust. As time goes on, you will compel them to take action on your recommendations.

Research is very important in your Internet marketing strategy. You should analyze your business and website to determine the best keywords to use in all your content. The way to build a good collection of keyword and phrases, is to find phrases that match frequently searched expressions. Over time you should be able to amass a good collection of keywords you can use to build your content. They can actually help you to create ideas for your ads, articles or blogs. There are many free tools online that can help you in this regard.

It is very important to remain consistent in doing all you can to promote your business over time. You should be doing regular marketing tasks each day and continue to build momentum. Don’t stop. It is just a big waste of time if you ever sit back and wait for results of some campaign you did. Keep working and pushing forward. That way if the results are not all you dreamed they would be, you will have your momentum still moving forward and you don’t need to look back.

How to Design a Successful Business Opportunity Website

When designing your website, you should be aware of some important elements. These are relevant because of the way search engines work to send you traffic and the fact that you want to have a welcoming, easy to navigate site for prospective customers that will click your link to visit your website and ideally conduct some business there.

keep it simple

Although the theories change, for the most part search engines like to see focus in one niche so that they can index your site and know what kind of ‘targeted’ traffic to send. While it is okay to have multiple business opportunities on the site, they should be at least loosely related. For example with this theory of focus, if your business is affiliate marketing, then affiliate business opportunities would be related to each other no matter what their product or service may be.

To give another maybe more clear analogy, if someone goes to Google and searches for ‘shoes’ or ‘vitamins’ they probably would rather be directed to sites that have shoes or vitamins for sale and wouldn’t really understand why they were being directed to a site that has only affiliate programs. So vice versa is true too – If you search for affiliate programs you probably would be very confused if Google returns sites that sell shoes, right? Obviously if they are looking for something you have to offer, they will be more likely to buy something. So this is why focus is important to indexing.

One way that you can stay focused is to have keywords and phrases that are targeted to your niche that are used in the Meta tags and in the content or information that you add to the site. If your site has a blog then it would be helpful to use the keywords in the title or subject of the blog posts. These same keywords should be used in any advertising you do that directs people to your site.

For this reason it is a good idea to have many, many keywords. Some SEO experts have said in the past to start with 5 keyword phrases and work up to 50 and even 500 in a few years. This way you can rank and get traffic for more phrases not to mention it gives you more leeway in what you can write about to promote those keywords.

An easy to navigate site would likely have some sort of a site map or at least some clear menus that people can clearly see are the way they would find the specific information they are looking for that will hopefully help them make a decision to buy something right then and there. (although come back later works too).

When it comes to ‘bells and whistles’ you want to be mindful of keeping the colors and graphics pleasant and professional looking. You know the one about ‘you don’t get a second chance to make a first impression’. You want to ensure that your potential customer will have confidence enough to enter into a financial transaction from your site.

While graphics seem essential for a well-designed website, you don’t want to have too many distractions like everything flashing and blinking, as this creates a confusing atmosphere that people may run away from.

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