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Archive | November, 2017

Finding More Things to Blog About

As you probably know blogging is one of the primary ways to promote the links for your business for free, as well as to generate free, targeted traffic from the search engines. If you are someone without much money to work with then you really should be making good use of your blog if nothing else. There is no way around it, if you want a business you need to promote it online. Sure you can do other free things that have little or no effect, like traffic exchanges, and a few other things that are a waste of time for the most part. Why not spend the time to do it right in a professional way?

latest news

If you are using your blog consistently to write business articles, posting ghostwritten or PLR articles, or featuring articles by various authors, sometimes you might wonder what else you can do to create some variety. Blogging about news stories is one of the most exciting and controversial applications that bloggers have discovered. Everyone is interested in the news or they should be. One thing that makes the blogosphere so active is the fact that it is possible to update a blog instantly as there are updates to the story – unlike a newspaper story.

Although currently this kind of real time reporting seems to be in the social network world, blogs are not going away anytime soon. There are a number of very famous, very much read professional blogs that focus on current events. The news on blogs tends to be more current than the newspaper that only gets published once per day. Besides, the fun part is being able to give your own opinion or react to various comments, etc. for all the world to see. (be careful about hate speech, etc ., though). As well, apart from the law, if your blog is usually used for your business then you don’t want to alienate anybody.

With that said there is no greater threat to freedom of speech than the chronically politically correct police who will find a reason to hate you for whatever you say that doesn’t agree with their agenda or bias. So you have to find a balance. ‘To thine own self be true’, but if you have super radical feelings then maybe you should have another blog that is not linked to your business where you can express yourself.

Of course with the advent of phone cameras your news blog can really be dramatic either if you are there yourself or you can use documents and images from the public domain. Again protect yourself from possible lawsuits by not using anything that is copyrighted. With a little creativity, with or without your opinion, you might really pick up some traffic and even followers. The best way to go is to quote directly and document the link you are quoting from to protect yourself as well as to give credence to what is being said.

How Not to Waste Your Home Business Money

One of the most foolish things that people are induced to do is ‘buy leads’. A really good motto is ‘never buy leads again’, and the mantra for that is ‘buying leads is like pouring money down a black hole’ (aka the drain).

do it right

It is so tempting because buying leads is one of those things that would seem to be able to cut years off the time it takes to build a list and get some action going. That is if it weren’t such a scam. The reason that many autoresponders and email services do not allow ‘purchased leads’ is due to the fact that they are rife with spam complaints (spam is highly illegal and businesses are held accountable).

It doesn’t seem to matter if the leads cost 1-cent or 1-dollar, or whether they are purported to be ‘premium’ leads (which can mean they are surveyed) – it is the same reaction: ‘Who?’ The email addresses and/or phone numbers may have been regurgitated for years and years.

Maybe somebody may have requested information about home business 5 or 10 years ago, but they certainly do not remember by this time and so it is likely the most favorable reaction to you contacting them will be ‘Who?’ (It can be worse if they have been hounded to death by people contacting them over and over for all those years).

Phone calls seem to have less legal regulation than email as with or without ‘do not call’ lists and etc., the phone is always ringing off the hook with unsolicited calls from ‘telemarketers’ and lately even some online companies have resorted to ‘robotic’ (automated) calling systems (which are highly illegal).

The best way to get real leads is to have lead capture portals where people are invited to opt-in to receive email from you or request a phone call from you. This can be a web form on your website, or it can be a web page aka ‘squeeze page’ that does nothing but invite people to sign up to receive something (in exchange for providing their email address). It is implied that this is legal permission for you to contact them.

This can take a lot longer to build a list the legal, free way, unless you are highly consistent and aggressive in your marketing and advertising so that you attract attention to your site. You should be doing business this way anyway because the point is to get direct sales and then in the meantime to build your list. Or second best build your list and somebody on the list may transact a sale in the future.

You should be able to document these ‘opt-ins’ because even in this ideal situation of ‘ethical, permission-based email marketing’ there will be people who ‘forget’ they opted in and may complain. That is why you should always use a professional autoresponder program that records the time and date and IP address (physical location) of people opting in.

Being accused of spam more than a few times can mean serious trouble for you and your business. Your autoresponder may cancel your account (without refund), even your host could cancel your hosting and probably in extreme cases of 1000s of complaints, the domain may be suspended or actually reclaimed by the domain registrar. So was it worth it to speed it up? Not likely.

Affiliate Marketing on the Internet

Do you see yourself as an entrepreneur? It is quite possible you are. A real easy, fast way to find out is by becoming an affiliate of a company that is already in business and already has everything set up and running. All you have to do is become engaged and participate. More than likely the program even provides some level of training in Internet marketing to help you get started.

U R an entrepreneur

Affiliate marketing programs work by rewarding affiliates for promoting (advertising and marketing) products and services that are technically the property of the affiliate program. The affiliates are paid on a commission basis when they manage to attract new customers for the affiliate program. The program is benefitted by the sale that was generated by the affiliate. It is an even exchange that can work well for everyone concerned.

Affiliate marketing is one of the most successful online business opportunities for many reasons including the simplicity and efficiency, and that it does work extremely well for both parties involved. The affiliate marketing industry is a cost effective way for small and large companies to expand the scope of their influence. They wisely realize that instead of being restricted to one website and a paid staff to do the advertising and marketing, they can really thrive by having a whole army of affiliates on hundreds of sites who are only paid if they are actually able to generate a sale.

Fortunately at the same time, the affiliate industry is also producing a substantial source of income for millions of people trying to start a businesses online from home. Affiliates have been reaping the profits that the popularity of the industry provides. There are a number of online companies with decades-long histories. Of course ‘new’ is always ‘hot’ but when it comes to stability and security you probably want to look at programs that have a track record. A nice mix of both might work well.

Again, because it is so easy to get started and learn how to, if affiliates are willing to work diligently there is no limit to what they can earn. Besides, an affiliate is a free agent and as such they don’t have to limit themselves to only one program. The affiliate can represent as many programs, services and products as they wish. They build their ‘portfolio’ slowly over time and pick and choose what they want.

Of course the very nature of promoting multiple businesses would seem to require a lot of duplication of efforts. The really ‘super’ affiliates would probably create some sort of website where they could combine all of their opportunities into one business and promote them all together. In fact it works very well to have ‘funnel’ programs or programs that may lead to joining others. There are just unlimited possibilities for the online entrepreneur to create new ideas as they go forth!

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